The story behind the name, our mission, and the people who drive results.
Two complementary senior operators — combining European depth with African, Middle Eastern and Indian Ocean reach.
Founder — Žito Consulting
Prague Hub
Philippe drives European strategic growth from our Prague hub. A multilingual bridge-builder fluent in French, English, German and Dutch, he connects cultures and markets across Central and Western Europe.
Partner Expert — Beer & Bev Partner
La Réunion Hub
Eric brings 20+ years in the Beer & Beverages sector, leading growth across East Africa and the Indian Ocean. Based at our La Réunion hub, he delivers hands-on expertise from Kinshasa to Nairobi, Mauritius and beyond.
Operating from strategic hubs in Prague and Saint-Denis (La Réunion), we provide borderless expertise for global projects.
The principles that define how we work.
We build long-term relationships, not transactional engagements. Your success is our success.
We hold ourselves to the highest standards of analytical rigor, strategic thinking, and execution quality.
Deep understanding of European and African business cultures, regulatory landscapes, and market dynamics.
Like the grain in our name, we nurture growth that is rooted, resilient, and enduring.
