Žito Consulting
Strategic Growth for Europe and Emerging Markets
FMCG market entry, revenue growth management and interim sales leadership for ambitious brands expanding across Central and Western Europe — in French, English, German and Dutch.
What We Do
Comprehensive consulting services tailored for the European market.
Strategic Consulting
Market entry strategy, competitive analysis, and strategic planning for European expansion.
Revenue Growth
Sales optimization, pricing strategy, and sustainable market expansion programs.
Interim Management
Experienced C-suite and senior leadership on demand for critical transitions — including International Brewery & FMCG Operations. Available for European turnarounds and African market development projects.
Project Management
End-to-end project delivery, PMO setup, and operational excellence — including International Brewery & FMCG Operations. From European restructuring to African market launch initiatives.
360° Marketing
Full-funnel marketing strategy integrating trade marketing, brand activation, shopper engagement and omnichannel campaigns — designed to turn brand equity into measurable sell-out across European retail and emerging markets.
Industry Expertise
Hands-on commercial experience across premium consumer and B2B sectors.
Agrifood & Raw Materials
Deep expertise in cocoa, chocolate, coffee and agricultural commodities — from sourcing strategy to retail expansion.
- Cocoa & Chocolate
- Coffee
- Agricultural Commodities
Beauty & Personal Care
Premium beauty and personal care consulting — selective distribution, perfumery and cosmetics go-to-market.
- Perfumery
- Make-up & Cosmetics
Textile & Fashion
Fashion and apparel market development — lingerie, ready-to-wear and retail network expansion across Europe.
- Lingerie & Underwear
- Apparel
Beer & Beverages
Specialized strategic and operational support for the brewery and soft-drink sectors. Experts in Route-to-Market (RTM), distribution optimization, and scaling brands in high-growth emerging markets.
- Beer & Brewing
- Non-Alcoholic Beverages
Multicultural Business Awareness
Navigating the complexities of global markets with a deep understanding of cultural nuances, local business practices and regional consumer behaviours.
Expatriation Experience
Lived and worked in international hubs such as Paris, Brussels, Amsterdam, Prague, Dubai and Hong-Kong — gaining firsthand insight into local market dynamics and regulatory environments.
International Team Leadership
Successfully managed and collaborated with multicultural teams, fostering inclusive, high-performing environments that drive innovation and alignment across borders.
Market Adaptation
Tailored strategies for businesses entering or expanding in culturally diverse markets, ensuring seamless integration and sustainable growth.
Why It Matters
In a globalized economy, cultural awareness is not just an asset — it's a strategic imperative. We turn diversity into a competitive advantage, helping businesses thrive in any market.
Cross-Functional Project Management
Orchestrating complex projects by aligning diverse functions — from supply chain to marketing — into cohesive, results-driven teams.
Hanesbrands
Cross-functional collaboration across:
- Business Intelligence — data-driven insights
- Customer Service — client satisfaction
- Business Planning — volume forecasting and production alignment
- Marketing — brand strategy
- Trade Marketing — retail execution
Leonidas
Integrated efforts across:
- Quality — product excellence
- Finance & Controlling — budget oversight
- Revenue Growth Management — pricing and promotion
- Customer Service — relationship management
- Shopper Marketing — in-store activation
- Brand Marketing — campaigns
- Supply Chain — operational efficiency
Recent Project Highlight
Koppie — a sustainable coffee alternative
Led the development and commercialization of Koppie, a sustainable and cost-efficient alternative to traditional coffee.
Strategic Planning
Identifying market opportunities and risks in the coffee industry, particularly in EMEA.
Supply Chain Innovation
Collaborating with procurement, R&D and production teams to integrate Koppie into existing processes without disrupting operations.
Go-to-Market Strategy
Crafting value-based proposals tailored to different stakeholder needs — cost savings for procurement, sustainability for marketing, operational simplicity for production.
Stakeholder Alignment
Engaging cross-functional teams to ensure seamless adoption and scalability across diverse markets.
Why It Matters
Silos create inefficiencies. We break them down, ensuring every function works in harmony toward shared goals — delivering faster, smarter and more impactful results.
Channels of Trade
Proven results across the full spectrum of distribution channels.
Franchise Stores
Department Stores
Retail & Supermarkets
Travel Retail
E-Commerce
Strategic Hubs & Operational Reach
Western & Central Europe · East Africa & Indian Ocean
ParisBerlinAmsterdamPragueBrusselsNairobi
Addis Ababa
AntananarivoPort Louis
Saint-DenisWhy Žito?
Proven expertise delivering measurable results across European markets.
+57%
Net Sales Growth at Leonidas
+32%
Revenue Growth at Cargill
-16%
Sales Force Optimization at Hanesbrands
4
Languages Spoken Fluently
Ready to Accelerate Your Growth?
Let's discuss how Žito Consulting can help you achieve your strategic objectives.